Please review any of the hundreds of articles I have written on a variety of marketing subjects, organized in the categories below. Click to expand or retract the category for articles of interest.
Fresh Ideas in B-to-B Marketing »
Managing E-mail Addresses in B-to-B: How to Increase Your E-mail Coverage of Your Customer Base »
How to Do Testing With a Small Target Universe »
How to Triple the Effectiveness of Your Trade Show Marketing Program »
New Internet-Generted Data Sources for B-to-B Marketing »
Integrated Media Planning for B-to-B Marketing »
What’s New and Working, What’s Not, and What’s Got Real Potential for B-to-B Marketers »
Voice Mail Marketing: You Don't Have to Like it, But Just Don't Ignore It »
What B-to-B Marketers are REALLY Doing with Their Databases »
The Best Media Options for B-to-B Retention Marketing »
Telephone: The Most Valuable Tool for B-to-B Direct Marketers »
Seven Strategies for B-to-B Customer Retention »
Hot New Ideas in B-to-B Marketing »
Web 2.0: What it Really Means Can Do for B-to-B Marketers »
Loyalty Marketing in B-to-B »
5 Essential B-to-B Direct Marketing Metrics »
The Best Media Options for B-to-B Prospecting »
Hot New Ideas for B-to-B Sales Lead Generation »
How to Add Corporate Events to the B-to-B Marketing Mix »
The World's Greatest B-to-B Offer »
Keep It Clean: Address Standardization, Hygiene and Maintenance for Business Marketers »
Why Don’t More Business Marketers Rent Their Customer Lists? »
What’s Working Now in B-to-B Direct Marketing 2005 »
Statistical Modeling Meets B-to-B Marketing »
How B-to-B Marketers Calculate the Value of a Customer »
How to Measure Marketing Results in a Complex, Multi-channel World »
Turbo-Charging Referral Marketing »
Banner Ads Are Alive and Well in B-to-B »
Successful Booth Signage for Exhibitors »
What Is B-to-B Direct Marketing, Anyway? »
Getting the Most out of E-Newsletters »
In Lead Management, the Best Process Wins »
Forget the Doughnuts; Try a Webinar »
Sales versus Marketing: Bridging the Gap »
Essential Resources in the B-to-B Sector »
What's Working in B-to-B Internet Marketing 2001 »
Why B-to-B Direct Marketing Is More Fun »
Privacy: It's Also a B-to-B Issue »
How To Keep Your Best B-to-B Customers »
Managing Web-Driven Chanel Conflict »
Triggered Marketing Communications Sends Response Rates Sky High »
A successful B-to-B loyalty program that's not about points and rewards »
How Incentives Can Drive Customer Referrals »
What’s Working in B-to-B Online Exchanges »
CRM: It's About Prospecting, Too »
5 Proven Ways to Increase e-commerce Response »
B-to-B Marketing Strategy »
Bringing Marketing & IT Together mar »
B-to-B Data Hygiene: How the Pros Do It »
Five Easy Steps to Developing a B-to-B Internet Strategy »
Managing E-mail Addresses in B-to-B: How to Increase Your E-mail Coverage of Your Customer Base »
How to Do Testing With a Small Target Universe »
How to Triple the Effectiveness of Your Trade Show Marketing Program »
New Internet-Generted Data Sources for B-to-B Marketing »
Integrated Media Planning for B-to-B Marketing »
What’s New and Working, What’s Not, and What’s Got Real Potential for B-to-B Marketers »
Voice Mail Marketing: You Don't Have to Like it, But Just Don't Ignore It »
What B-to-B Marketers are REALLY Doing with Their Databases »
The Best Media Options for B-to-B Retention Marketing »
Telephone: The Most Valuable Tool for B-to-B Direct Marketers »
Seven Strategies for B-to-B Customer Retention »
Hot New Ideas in B-to-B Marketing »
Web 2.0: What it Really Means Can Do for B-to-B Marketers »
Loyalty Marketing in B-to-B »
5 Essential B-to-B Direct Marketing Metrics »
The Best Media Options for B-to-B Prospecting »
Hot New Ideas for B-to-B Sales Lead Generation »
How to Add Corporate Events to the B-to-B Marketing Mix »
The World's Greatest B-to-B Offer »
Keep It Clean: Address Standardization, Hygiene and Maintenance for Business Marketers »
Why Don’t More Business Marketers Rent Their Customer Lists? »
What’s Working Now in B-to-B Direct Marketing 2005 »
Statistical Modeling Meets B-to-B Marketing »
How B-to-B Marketers Calculate the Value of a Customer »
How to Measure Marketing Results in a Complex, Multi-channel World »
Turbo-Charging Referral Marketing »
Banner Ads Are Alive and Well in B-to-B »
Successful Booth Signage for Exhibitors »
What Is B-to-B Direct Marketing, Anyway? »
Getting the Most out of E-Newsletters »
In Lead Management, the Best Process Wins »
Forget the Doughnuts; Try a Webinar »
Sales versus Marketing: Bridging the Gap »
Essential Resources in the B-to-B Sector »
What's Working in B-to-B Internet Marketing 2001 »
Why B-to-B Direct Marketing Is More Fun »
Privacy: It's Also a B-to-B Issue »
How To Keep Your Best B-to-B Customers »
Managing Web-Driven Chanel Conflict »
Triggered Marketing Communications Sends Response Rates Sky High »
A successful B-to-B loyalty program that's not about points and rewards »
How Incentives Can Drive Customer Referrals »
What’s Working in B-to-B Online Exchanges »
CRM: It's About Prospecting, Too »
5 Proven Ways to Increase e-commerce Response »
B-to-B Marketing Strategy »
Bringing Marketing & IT Together mar »
B-to-B Data Hygiene: How the Pros Do It »
Five Easy Steps to Developing a B-to-B Internet Strategy »
How to Craft a Compelling Offer for Search Engine Marketing (SEM) »
Managing email addresses in B-to-B: How to increase your email coverage of your customer base »
New Internet-Generated Data Sources for B-to-B Marketing »
Web 2.0: What it Really Can Do for B-to-B Marketers »
The Experts Speak:E-Marketing Trends 2003 »
Turbo-Charging Referral Marketing »
Banner Ads Are Alive and Well in B-to-B »
Getting the Most out of E-Newsletters »
Forget the Doughnuts; Try a Webinar »
What's Working in B-to-B Internet Marketing 2001 »
Managing Web-Driven Chanel Conflict »
Triggered Marketing Communications Sends Response Rates Sky High »
What’s Working in B-to-B Online Exchanges »
How Customer Experience Builds Great Brands »
The 80/20 Rule Drives eTailing »
Do The Math: Calculating Customer Profitability »
Getting the Most Out of Pay for Performance Advertising »
Get Real about Internet Metrics: The Point is to Sell Something »
What Makes E-commerce Work: Harnessing Remote Shopping Propensity »
Email's Low Cost Makes Us Lazy »
Post Bubble Internet Marketing »
5 Proven Ways to Increase eCommerce Response »
A Positive Customer Experience Will Build a Solid Brand »
Pay for Performance Means Pay Dirt »
One Old Dog, Three New Tricks: How Direct Marketing Changes Online »
Hold Your Next Focus Group Online »
What to Ask Before Hiring an Agency »
Web Lessons Learned 2000 »
Impulse Selling on The Web »
Make vs. Buy: The Case for Outsourcing »
Dot Comedy Hour: Lessons Learned from Working through the Dot Bust »
The Hope & Hype of the Internet Marketing »
Changing Times for Web Advertising »
Five Easy Steps to Developing a B-to-B Internet Strategy »
Managing email addresses in B-to-B: How to increase your email coverage of your customer base »
New Internet-Generated Data Sources for B-to-B Marketing »
Web 2.0: What it Really Can Do for B-to-B Marketers »
The Experts Speak:E-Marketing Trends 2003 »
Turbo-Charging Referral Marketing »
Banner Ads Are Alive and Well in B-to-B »
Getting the Most out of E-Newsletters »
Forget the Doughnuts; Try a Webinar »
What's Working in B-to-B Internet Marketing 2001 »
Managing Web-Driven Chanel Conflict »
Triggered Marketing Communications Sends Response Rates Sky High »
What’s Working in B-to-B Online Exchanges »
How Customer Experience Builds Great Brands »
The 80/20 Rule Drives eTailing »
Do The Math: Calculating Customer Profitability »
Getting the Most Out of Pay for Performance Advertising »
Get Real about Internet Metrics: The Point is to Sell Something »
What Makes E-commerce Work: Harnessing Remote Shopping Propensity »
Email's Low Cost Makes Us Lazy »
Post Bubble Internet Marketing »
5 Proven Ways to Increase eCommerce Response »
A Positive Customer Experience Will Build a Solid Brand »
Pay for Performance Means Pay Dirt »
One Old Dog, Three New Tricks: How Direct Marketing Changes Online »
Hold Your Next Focus Group Online »
What to Ask Before Hiring an Agency »
Web Lessons Learned 2000 »
Impulse Selling on The Web »
Make vs. Buy: The Case for Outsourcing »
Dot Comedy Hour: Lessons Learned from Working through the Dot Bust »
The Hope & Hype of the Internet Marketing »
Changing Times for Web Advertising »
Five Easy Steps to Developing a B-to-B Internet Strategy »
How to Craft a Compelling Offer for Search Engine Marketing (SEM) »
How to do testing with a small target universe »
What B-to-B Marketers are REALLY Doing with Their Databases »
5 Essential B-toB Direct Marketing Metrics »
The World's Greatest B-to-B Offer »
Why Don’t More Business Marketers Rent Their Customer Lists? »
How B-to-B Marketers Calculate the Value of a Customer »
Can Database Marketing Avoid the Creep Factor? »
What Is BTB B-to-B Direct Marketing, Anyway? »
Getting the Most out of E-Newsletters »
Why BTB B-to-B Direct Marketing Is More Fun »
Privacy: It's Not Just a Consumer Also a B-to-B Issue »
Direct Marketing is Sexier Than Ever »
The Direct Marketing Personality »
Integrated Marketing: How to Leverage the Rest of the Communications Mix »
Get Real about Internet Metrics: The Point is to Sell Something »
Why My Husband Hates Predictive Modeling »
What Makes E-commerce Work: Harnessing Remote Shopping Propensity »
Airing Some Gripes about the Buzzword "CRM" »
5 Proven Ways to Increase e-commerce Response »
One Old Dog, Three New Tricks: How Direct Marketing Changes Online »
What to Ask Before Hiring an Agency »
How to do testing with a small target universe »
What B-to-B Marketers are REALLY Doing with Their Databases »
5 Essential B-toB Direct Marketing Metrics »
The World's Greatest B-to-B Offer »
Why Don’t More Business Marketers Rent Their Customer Lists? »
How B-to-B Marketers Calculate the Value of a Customer »
Can Database Marketing Avoid the Creep Factor? »
What Is BTB B-to-B Direct Marketing, Anyway? »
Getting the Most out of E-Newsletters »
Why BTB B-to-B Direct Marketing Is More Fun »
Privacy: It's Not Just a Consumer Also a B-to-B Issue »
Direct Marketing is Sexier Than Ever »
The Direct Marketing Personality »
Integrated Marketing: How to Leverage the Rest of the Communications Mix »
Get Real about Internet Metrics: The Point is to Sell Something »
Why My Husband Hates Predictive Modeling »
What Makes E-commerce Work: Harnessing Remote Shopping Propensity »
Airing Some Gripes about the Buzzword "CRM" »
5 Proven Ways to Increase e-commerce Response »
One Old Dog, Three New Tricks: How Direct Marketing Changes Online »
What to Ask Before Hiring an Agency »
How to do testing with a small target universe »
New Internet-Generated Data Sources for B-to-B Marketing »
What B-to-B Marketers are REALLY Doing with Their Databases »
Keep It Clean: Address Standardization, Hygiene and Maintenance for Business Marketers »
Why Don’t More Business Marketers Rent Their Customer Lists? »
Statistical Modeling Meets B-to-B Marketing »
Can Database Marketing Avoid the Creep Factor? »
Privacy: It's Also a B-to-B Issue »
Triggered Marketing Drives Higher Sales »
Why My Husband Hates Predictive Modeling »
The Unified Theory of Database Marketing »
B-to-B Data Hygiene: How the Pros Do It »
New Internet-Generated Data Sources for B-to-B Marketing »
What B-to-B Marketers are REALLY Doing with Their Databases »
Keep It Clean: Address Standardization, Hygiene and Maintenance for Business Marketers »
Why Don’t More Business Marketers Rent Their Customer Lists? »
Statistical Modeling Meets B-to-B Marketing »
Can Database Marketing Avoid the Creep Factor? »
Privacy: It's Also a B-to-B Issue »
Triggered Marketing Drives Higher Sales »
Why My Husband Hates Predictive Modeling »
The Unified Theory of Database Marketing »
B-to-B Data Hygiene: How the Pros Do It »
The Best Media Options for B-to-B Retention Marketing »
Seven Strategies for B-to-B Customer Retention »
Loyalty Marketing in B-to-B »
A successful B-to-B loyalty program that's not about points and rewards »
CRM for Retailers »
Triggered Marketing Drives Higher Sales »
CRM: It's About Prospecting, Too »
Measuring the Results of CRM »
Airing Some Gripes about the Buzzword "CRM" »
It's Time to Return the Meaning to CRM »
Seven Strategies for B-to-B Customer Retention »
Loyalty Marketing in B-to-B »
A successful B-to-B loyalty program that's not about points and rewards »
CRM for Retailers »
Triggered Marketing Drives Higher Sales »
CRM: It's About Prospecting, Too »
Measuring the Results of CRM »
Airing Some Gripes about the Buzzword "CRM" »
It's Time to Return the Meaning to CRM »
How to triple the effectiveness of your trade show marketing program »
How to Add Corporate Events to the B-to-B Marketing Mix »
Successful Booth Signage for Exhibitors »
Exhibitors, Lose the Buzzwords »
Measuring the ROI of Your Event »
How Show Organizers Get the Maximum from Their Websites »
What Response Rates Can You Expect from Your Trade Show Promotions? »
How to Add Corporate Events to the B-to-B Marketing Mix »
Successful Booth Signage for Exhibitors »
Exhibitors, Lose the Buzzwords »
Measuring the ROI of Your Event »
How Show Organizers Get the Maximum from Their Websites »
What Response Rates Can You Expect from Your Trade Show Promotions? »
5 Essential B-toB Direct Marketing Metrics »
Statistical Modeling Meets B-to-B Marketing »
How B-to-B Marketers Calculate the Value of a Customer »
How to Measure Marketing Results in a Complex, Multi-channel World »
Measuring Sales and Marketing Perfomance »
Measuring the Results of CRM »
Do The Math: Calculating Customer Profitability »
Measuring the ROI of Your Event »
Statistical Modeling Meets B-to-B Marketing »
How B-to-B Marketers Calculate the Value of a Customer »
How to Measure Marketing Results in a Complex, Multi-channel World »
Measuring Sales and Marketing Perfomance »
Measuring the Results of CRM »
Do The Math: Calculating Customer Profitability »
Measuring the ROI of Your Event »
Personal Branding for Engineers »
Can Database Marketing Avoid the Creep Factor? »
Sales versus Marketing: Bridging the Gap »
Managing Web-Driven Chanel Conflict »
Measuring Sales and Marketing Perfomance »
How Customer Experience Builds Great Brands »
The 80/20 Rule Drives e-tailing »
Do The Math: Calculating Customer Profitability »
Getting the Most Out of Pay for Performance Advertising »
Integrated Marketing: How to Leverage the Rest of the Communications »
A Positive Customer Experience Will Build a Solid Brand »
Pay for Performance Means Pay Dirt »
Hold Your Next Focus Group Online »
What to Ask Before Hiring an Agency »
It's Time to Return the Meaning to CRM »
Make vs. Buy: The Case for Outsourcing »
Dot Comedy Hour: Lessons Learned from Working through the Dot Bust »
The Hope & Hype of Internet Marketing »
Can Database Marketing Avoid the Creep Factor? »
Sales versus Marketing: Bridging the Gap »
Managing Web-Driven Chanel Conflict »
Measuring Sales and Marketing Perfomance »
How Customer Experience Builds Great Brands »
The 80/20 Rule Drives e-tailing »
Do The Math: Calculating Customer Profitability »
Getting the Most Out of Pay for Performance Advertising »
Integrated Marketing: How to Leverage the Rest of the Communications »
A Positive Customer Experience Will Build a Solid Brand »
Pay for Performance Means Pay Dirt »
Hold Your Next Focus Group Online »
What to Ask Before Hiring an Agency »
It's Time to Return the Meaning to CRM »
Make vs. Buy: The Case for Outsourcing »
Dot Comedy Hour: Lessons Learned from Working through the Dot Bust »
The Hope & Hype of Internet Marketing »