Direct Magazine

Consumer Generated Data: How Web 2.0 is REALLY Revolutionizing B-to-B Direct Marketing

Integrated Media Planning for B-to-B Marketing

What’s New and Working, What’s Not, and What’s Got Real Potential for B-to-B Marketers

Voice Mail Marketing: You Don't Have to Like it, But Just Don't Ignore It

What B-to-B Marketers are REALLY Doing with Their Databases

The Best Media Option for B-to-B Retention Marketing

Telephone: The Most Valuable Tool for B-to-B Direct Marketers

Seven Strategies for B-to-B Customer Retention

Hot New Ideas in B-to-B Marketing

Web 2.0: What it Really Means for B-to-B Marketers

Loyalty Marketing in B-to-B

5 Essential B-toB Direct Marketing Metrics

The Best Media Options for B-to-B Prospecting

Hot New Ideas for B-to-B Sales Lead Generation

If You Thought Event Marketing Isn't Direct Marketing, Think Again. Business Marketers Add Corporate Events to the Marketing Mix

The World's Greatest B-to-B Offer

Keep It Clean: Address Standardization, Hygiene and Maintenance for Business Marketers

Why Don’t More Business Marketers Rent Their Customer Lists?

What’s Working Now in B-to-B Direct Marketing

This Year's Model: Statistical Modeling Meets B-to-B Marketing

Net Worth: How B-to-B Marketers Calculate the Value of a Customer

Linking the Marketing-Sales Loop

IM Press (Interactive Marketing Press) — A Japanese Marketing Publication

Series of articles on "What's New in E-Commerce in the U.S."

Site Makeovers: A Regular Refresh is Essential to e-Commerce
English | Japanese (pdf)

Third-party Ads as an Incremental Revenue Stream for e-Tailers
English | Japanese (pdf)

How the Internet is Improving e-Commerce Back-end Operations
English | Japanese (pdf)

The Zappos.com Story: How Superior Customer Service Launched a New Brand
English | Japanese Part1 (pdf) Part2 (pdf)

Combining Web Self-service with Online Marketing Strategies
English | Japanese (pdf)

New Ways to Rescue Abandoned Shopping Carts
English | Japanese (pdf)

New Marketing Techniques to Drive Sales and Improve the Customer Experience
English | Japanese (pdf)

Online/Offline Integration: What Retailers are Doing to Provide a Seamless Customer Experience Across Channels
English | Japanese (pdf)

New Techniques to Deal with Online Fraud
English | Japanese (pdf)

Search Engine Marketing for e-Commerce: What Do you Do When Pay-Per-Click Prices Become Sky High?
English | Japanese (pdf)

Affiliate Marketing: How e-Commerce Businesses Reward Other Sites to Refer Customers to Them
English | Japanese (pdf)

Social Commerce
English | Japanese (pdf)

RIA (Rich Internet Applications)
Japanese (pdf)

Merchandise Promotion
Japanese (pdf)

New Ways For Online Marketers to Present Merchandise
English | Japanese (pdf)

New Promotion and Marketing Techniques for Online Selling
English | Japanese (pdf)

How RIA (Rich Internet Applications) Are Transforming the Shopping Experience
English | Japanese (pdf)

Series of articles on "The Latest Trends in Internet Marketing in the U.S."

Integrating Online With Offline Marketing
English | Japanese (pdf)

Co-Registration: How To Make It Work
English | Japanese (pdf)

What's New in Banner Advertising? Consumer-Generated Content, Targeting and 3D Virtual Worlds
English | Japanese (pdf)

What's New in Banner Advertising — Video, Animation, Interactivity
English | Japanese (pdf)

Word of Mouth Online: Let Your Customers Do Your Marketing For You
English | Japanese (pdf)

Is There Marketing Opportunity in Social Networks?
English | Japanese (pdf)

Marketing by the "New, New" Internet Media: Blogs, Podcasts and RSS
English | Japanese (pdf)

Behaviorial Targeting
English | Japanese (pdf)

Capturing Web Site Visitors
English | Japanese (pdf)

What's Working in Email Marketing Today
English | Japanese (pdf)

What's New in Search Engine Marketing
English | Japanese (pdf)

How "Optimization" Can Improve Your e-Communications
English | Japanese (pdf)

Pay Per Call Advertising
English | Japanese (pdf)

EXPO

April 2006: When Confusion Reigns, Find Your Way With Eye-Catching Signage and Lollipop Signs

March 2006: A New Website That Gives Visitors What They Want

February 2006: Sustain Record-Breaking Attendance At One of the World's Largest Trade Shows

January 2006: Touch New Members' Hearts and Appeal To Their Pocketbooks

December 2005: To Launch Las Vegas Market

November 2005: Improve Attendance Rates Among No-Fee Registrants to National Hardware Show

October 2005: Increase Conversion Rates from Promotions to the "House File" of Past Show Attendees

August 2005: Go Paperless

July 2005: Postcards Can Work — When They Have a Twist

June 2005: Low-cost Pre-show Promotions

May 2005: How Broadcast Voicemail Drives Show Attendance

April 2005: Making Email Work for Audience Acquisition

Feature Stories

June 2005: 5 Web Site Success Stories

May 2005: The DMA 2004 Response Rate Report

DM News

The Experts Speak:E-Marketing Trends 2003

Turbo-Charging Referral Marketing

Banner Ads Are Alive and Well in BTB

Why Make Me Do All the Work?

Is ‘Minority Report’ the Future of DM?

What Is BTB Direct Marketing, Anyway?

Getting the Most out of E-Newsletters

In Lead Management, the Best Process Wins

Forget the Doughnuts; Try a Webinar

Sales versus Marketing: Bridging the Gap

Essential Resources in the BTB Sector

What's Working in B2B Internet Marketing

Why BTB Direct Marketing Is More Fun

Privacy: It's Not Just a Consumer Issue

How To Keep Your Best B2B Customers

Managing Web-Driven Chanel Conflict

Sex? Who Cares?

The Direct Marketing Personality

Other Publications

Sales & Marketing Management

If You Can’t Measure It...

1to1 Magazine

Insight 1to1: Triggered Marketing Communications Sends Response Rates Sky High

A successful B-to-B loyalty program that's not about points and rewards

The State of the Industry: Retail

Triggering Higher Sales

Pass It On: Customer Referrals

On E*Sale Here: Online Exchanges

CRM: It's About Prospecting, Too

Analyzing the Recipe for CRM Success

E-Commerce Business

Great Brands Earn Their Place

Data Reveal Valuable E-shoppers

Do The Math

Internet World Magazine

Pay for Performance Advertising

Target Marketing Magazine

Integrated Marketing

i-Marketing News

The Point is to Sell Something

Predictive Modeling and Marital Strife

What Makes E-commerce Work

Email's Low Cost Makes Us Lazy

Airing Some Gripes about the Buzzword "CRM"

Post Bubble Internet Marketing

5 Proven Ways to Increase e-commerce Response

A Positive Customer Experience Will Build a Solid Brand

Pay for Performance Means Pay Dirt

One Old Dog, Three New Tricks

Hold Your Next Focus Group Online

What to Ask Before Hiring an Agency

It's Time to Return the Meaning to CRM

Challenges of BTB Marketing Bring Higher Returns

The Unified Theory of Database Marketing

Web Lessons Learned 2000

Impulse Selling on The Web

Make vs. Buy

Bringing Marketing & IT Together

Dot Comedy Hour

The Hope & Hype of the Net

Exhibitors, Lose the Buzzwords

A BTB Strategy in Three Lessons

Changing Times for Web Advertising

Online Publications

B-to-B Data Hygiene: How the Pros Do It

Measuring the ROI of Your Event

Five Easy Lessons
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