Ruth P. Stevens

Ruth P. Stevens's expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants — IBM, Ziff-Davis and Time Warner.

At IBM, she served as director of direct marketing, North America, for the IBM hardware, software and services brands, leading a team of 140 direct marketing professionals. She then moved to the IBM Software Group, where she directed global direct marketing.

At Ziff-Davis, she served as vice president of marketing for the electronic publishing division, and later helped launch Ziff's Consumer Media Group as its vice president of marketing. At Time Warner, she worked in marketing, new business development and general management for the Book-of-the-Month Club and Time-Life Books.

Ruth serves on the board of directors of Edmund Optics, a leading supplier and manufacturer of industrial optics and components, based in Barrington, NJ. Ruth is a frequent contributor to a variety of marketing publications and author of Trade Show and Event Marketing and The DMA B-to-B Lead Generation Handbook. She teaches marketing to graduate students at Columbia Business School. Ruth serves on the board of the Direct Marketing Club of New York.

She is past chair of the Business-to-Business Council of the Direct Marketing Association and holds a BA from Hamilton College and an MBA from Columbia University.

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Ruth P. Stevens receiving an award from New York University for Service Excellence, presented by Dean David Finney of the School for Continuing and Professional Studies and Lynda Confessore, Associate Director of the Center for Direct Marketing.

At Columbia Business School, Ruth developed a new marketing elective called Customer Acquisition & Retention, which she teaches regularly in Columbia's Executive MBA program. She also developed a new course in marketing metrics that is being taught as a core course in the Master's Degree in Strategic Communications at Columbia's continuing education division.

For 5 years, Ruth taught part-time at New York University in the master's degree program in Direct Marketing. She also developed the marketing core course taught in the graduate program in Information Technology Management, a program that is conducted entirely online in the university's Virtual College. At NYU, her course schedule included:

Integrated Direct Marketing

Fundamentals of Direct and Database Marketing

The Creative Process, Production, and Offer Development

Integrated Marketing Strategy

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DMA (Direct Marketing Association), member, and past chair, DMA Business-to-Business Council
www.the-dma.org

DMIX (Direct Marketing Idea Exchange), member

DMCNY (Direct Marketing Club of New York), member of the board
www.dmcny.org

DMCNY (Direct Marketing Club of New York), President
www.dmcny.org

AMA (American Marketing Association), member
www.marketingpower.com

AMA (American Management Association), member of Sales and Marketing SIG
www.amanet.org

New York Software Industry Association, member
www.nysia.org

Trade Show Exhibitors Association, member of Education Committee
www.tsea.org

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