Books
Maximizing Lead Generation: The Complete Guide for B2B Marketers
Published in July 2011 by Pearson’s QUE division. Soup-to-nuts instructions on how to generate, track and manage sales leads. Includes a full discussion of long-standing best practices, plus the latest tools and techniques like social media and marketing automation.
I’m a big fan of Ruth Steven’s writing, so I eagerly awaited the arrival of her new book ...I wasn’t disappointed. The writing style is engaging, almost conversational, yet conveys a wealth of useable information... This was a fun, yet informative read where I think the fresh graduate and marketing guru will each walk away with something new.
—Carrie Shearer, Writer, MarketingProfs Daily Fix
For the table of contents, a free sample chapter, and ordering, visit: MaximizingLeadGeneration.com
Trade Show and Event Marketing: Plan, Promote, Profit
Published February 2005 by Thomson. This book is targeted to business marketers who are looking to get the most value out of their trade show and event marketing programs. It focuses on how to demonstrate the ROI on business event marketing, and on developing an integrated event marketing strategy.
In just the first hour of reading your book, I came to the realization of all the mistakes we've been making for the past eight years, and recognize several strategies that we could incorporate immediately to improve our results. Trade Show and Event Marketing is invaluable and will be used extensively by SCSA.
— Edwin J. Pittock, President, Society of Certified Senior Advisors
To order the book, please click the Amazon link
Other Books From My Former Life in Japan:
Kanazawa: The Other Side of Japan
Publisher: Society to Introduce Kanazawa to the World (1979)
Language: English
To order the book, please visit Amazon.
Japanese Folktales of Kaga & Noto by Kazuhiro Yamazako with Ruth Stevens
Publisher: Hokkoku Publishing Co. (1981)
Language: English
To order the book, please visit Amazon.