Ruth P. Stevens

Book signing at Exhibitor Show, Las Vegas 2006, for show attendee Craig Lynch, vice president of Three Way Logistics, Chino, CA.

Books
	Trade Show and Event Marketing: Plan, Promote, Profit Published February 2005 by Thomson. This book is targeted to business marketers who are looking to get the most value out of their trade show and event marketing programs. It focuses on how to demonstrate the ROI on business event marketing, and on developing an integrated event marketing strategy. Click here for a recent testimonial. For a detailed table of contents, click here. To order the book, please click the Amazon link below.
	The DMA Lead Generation Handbook: Proven Techniques to Create Demand and Drive Sales First edition published in 2002 by the Direct Marketing Association. Second edition published in 2005 by the Direct Marketing Association. This book is targeted to business marketers seeking to improve their company's sales productivity by providing a steady flow of qualified leads to their sales teams. It covers strategy, budgeting, lead generation, lead qualification, lead nurturing, and customer retention. For a detailed table of contents, click here. To order the book, please click the Amazon link below.



Other Books From My Former Life in Japan Kanazawa: The Other Side of Japan Publisher: Society to Introduce Kanazawa to the World (1979) Language: English To order the book, please visit Amazon. Japanese Folktales of Kaga & Noto by Kazuhiro Yamazako with Ruth Stevens Publisher: Hokkoku Publishing Co. (1981) Language: English To order the book, please visit Amazon.

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Books