Consulting: Customer Acquisition and Retention

I will help you acquire and retain more and better customers, profitably. Here’s my approach:

Situation Analysis
Evaluate your existing approach to customer acquisition and retention, and make recommendations for finding profitable new customers and increasing the value of your current customers.

Market Segmentation
Analyze your market opportunity and identify the most promising segments.

Campaign Development
Create a robust marketing plan, ready for execution.

Retention Marketing
Plan a dynamic ongoing customer retention strategy, using personalized communications to increase the lifetime value of your customer base.

Loyalty Programs
Analyze your customer segments and recommend ROI-based programs to reward your best customers, keep them buying and stimulate referrals.

I will first gain an understanding of your needs and your market opportunity, and then design an approach combining these services that will best meet your objectives.