Consulting: Internet Strategy
My view is that the Internet is the greatest marketing tool in our toolkits today. But rather than taking a stand-alone approach, I recommend its use as an integral part of a robust and profitable marketing strategy.
In Internet strategic planning, I begin by identifying the best ways to leverage the Internet for your current business, from e-marketing to e-commerce. I then recommend new ways that the Internet can help you find more and better customers and serve them profitably. Finally, I develop communications plans that integrate your e-business strategy with your offline marketing and direct marketing programs.