Ruth P. Stevens

Recommended Websites for Marketers

The Web is full of excellent resources for marketers. Here are some of my recommended sites:

Web Digest for Marketers
A website with an invaluable weekly email newsletter that keeps us informed and inspired.
www. wdfm.com

Marketingsherpa.com
A website and newsletter with abundant case histories, real numbers and "how they did it" detail. My favorite is their B2BMarketingBiz weekly newsletter.
www.marketingsherpa.com

Colloquy.com
Thoughtful commentary on frequency marketing strategy and tactics.
www.colloquy.com

eMarketer
All the stats you could ever want about marketing on the Internet.
www.emarketer.com

WordBiz
Timely and practical advice about online copywriting for business marketers.
www.wordbiz.com

Recommended books on business marketing

Of course I invite you to look at my own books, but let me also recommend some favorites by other authors:

The Marketing Manager’s Handbook, by Eric Gagnon (Internet Media)
Business-to-Business Direct Marketing, by Robert W. Bly (NTC)
Business-to-Business Marketing, by Victor L. Hunter (NTC)
Handbook of Market Segmentation, by Art Weinstein, PhD. (Haworth)
Business-to-Business Marketing Research, by Martin Block and Tamara Block (Racom)

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