Resources

Recommended Websites for Marketers

The Web is full of excellent resources for marketers. Here are some of my recommended sites:

MarketingProfs.com
Plenty of articles, checklists and case studies for marketing professionals, with a bent toward B-to-B. I am proud to have contributed scads of seminars and articles to MarketingProfs myself.
www.marketingprofs.com

WhichTestWon.com
Weekly opportunity to vote on the expected results of a real-life A/B split test, plus analysis of the actual results. Brilliant, educational and fun.
www.whichtestwon.com

Marketingsherpa.com
A website and newsletter with abundant case histories, real numbers and "how they did it" detail. My favorite is their B2BMarketingBiz weekly newsletter.
www.marketingsherpa.com

RainToday.com
A vast collection of resources for marketers of professional services.
www.raintoday.com

ContentMarketingInstitute.com
Thought leadership on the emerging field of content development and usage in B-to-B marketing.
www.contentmarketinginstitute.com

MECLABS
Hundreds of research reports reveal the results of useful marketing experiments.
http://www.meclabs.com/

Colloquy.com
Thoughtful commentary on frequency marketing strategy and tactics.
www.colloquy.com

eMarketer
All the stats you could ever want about marketing on the Internet.
www.emarketer.com

Web Digest for Marketers
A website with an invaluable weekly email newsletter that keeps us informed and inspired.
www.wdfm.com

Recommended books on business marketing

Of course I invite you to look at my own books, but let me also recommend some favorites by other authors:

  • The Marketing Manager's Handbook, by Eric Gagnon (Internet Media)
  • Business-to-Business Direct Marketing, by Robert W. Bly (NTC)
  • Lead Generation for the Complex Sale, by Brian J. Carroll (McGraw-Hill)
  • Sales & Marketing 365, by Jim Obermayer (Racom)
  • Marketing Metrics in Action, by Laura Patterson (Racom)
  • Professional Services Marketing, by Mike Schultz and John E. Doerr (Wiley)
  • eMarketing Strategies for the Complex Sale, by Ardath Albee (McGraw-Hill)
  • Social Marketing to the Business Customer, by Paul Gillin and Eric Schwartzman (Wiley)
  • Handbook of Market Segmentation, by Art Weinstein, PhD. (Haworth)
  • Business-to-Business Marketing Research, by Martin Block and Tamara Block (Racom)