Ruth P. Stevens

Ruth Stevens

Credit: A.T. Grant

I provide customized sessions to improve your staff's skills in business marketing, direct and database marketing, Internet marketing, trade show and event marketing, or customer retention marketing. Formats include half-day, day-long or two-day seminars, according to your needs. I also speak at industry conferences, seminars and trade shows. Please contact me at ruth@ruthstevens.com about your training or presentation needs.

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seminars

Sample Seminar Topics:

Customer Acquisition & Retention: Optimizing the Customer Asset

Integrated Direct Marketing: The Whole is Greater Than the Sum of Its Parts

Business-to-Business Marketing Strategy: Planning and Implementing Integrated Programs

Direct Marketing Essentials: Direct Response and Database Marketing Techniques that Drive Profits

iMarketing on the Cheap: Prioritize Your Efforts and Get the Best Bang for the Buck.

Click here to download my seminar brochure.

Need a fast overview of the basics of B-to-B direct marketing? Sign up for my 2-day DMA seminar, "B-to-B Direct Marketing from A to Z," co-instructed with Cyndi W. Greenglass.

For the complete seminar brochure in pdf format, click here.

Sales Lead Generation for B-to-B: Driving Sales Productivity

Event Marketing Strategy: How to Get the Most from Trade Shows and Corporate Events

How to Make Your Direct Mail Sing: Maximizing Your List, Your Offer and Your Creative Strategy

New! — Podcasts

"How to Use Trade Shows and Events to Generate More and Better Leads," Podcast interview with Brian Carroll, of In-Touch. Click here to download the podcast (.wav format at 10.97MB).

"How to Make Your Trade Show Spend More Productive," Podcast interview with Steve Gershik, of Eloqua. Click here to download the podcast (mp3 format at 10.87MB).

Speaking on "Top Ten Tricks for Sales Lead Generation" to a sell-out audience at the American Chamber of Commerce in Hong Kong, as part of a speaking tour around Australia and Asia, September 2006.

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Keynote Speeches

I am available to give a dynamic, informative keynote speech at your meeting. Some of my more popular topics include:

Managing the Customer Asset: The customer base represents a key asset to the firm, an asset that needs to be managed proactively. Optimizing the value of the customer asset optimizes the value of the firm to shareholders. This speech explains the key concepts of customer asset management and demonstrates how the best companies strive to enhance the value of their customer relationships.

How To Think Like a Direct Marketer: The best response to new demands for accountability in marketing communications lies in tracking and measuring the results of your investments. And the easiest way to make your communications measurable is using the tools and techniques refined over decades by direct marketers. This speech introduces the direct marketing mindset and strategic approaches that can make marketers everywhere improve their results.

Why Business-to-Business Marketing is More Fun: Having evolved substantially from its roots in "industrial marketing," business-to-business marketing is attracting more attention—and talent—than ever. This speech reviews the key areas of differentiation between business and consumer marketing, and explains why B-to-B is more dynamic, complex, and appealing—in short, more fun.

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Recent Presentations:

DMD (Direct Marketing Days), New York, June 22, 2006: "B-to-B Prospecting Databases"

Exhibitor Show, Las Vegas, March 8, 2006: "Authors Series, Top Ten Lessons for Successful Trade Show Marketing"

Symantec Worldwide Sales Kickoff Meeting, Las Vegas, April 22, 2006: "Sales Lead Generation"

American Marketing Association, Los Angeles, Chicago, New York, Spring 2006: "Strategic Event Marketing"

Japan Post, Tokyo, October 2005: "Integrated Direct Marketing: Best Practices and Case Studies"

Japan Marketing Association, Tokyo, October 2005: "Customer Acquisition and Retention"

NYSIA (New York Software Industry Association), New York, March 2005: "Top Ten Tricks for Sales Lead Generation"

ACC (Catalog Conference), May 2005: "Keep it Clean: Data Hygiene for Business Marketers"

ABM Trade Show Summit, New York, February 2005: "Trade Show Marketing: Your Customers Need Your Help"

Conference Board, New York, November 2004: "The Future of Branding"

BMA New Jersey Chapter, October 2004: "Successful Trade Show Marketing: The 10 Essential Principles"

DMA Annual Conference, New Orleans, October 2004: "B-to-B Data Hygiene: How the Pro's Do It"

B-to-B Marketing Conference, Scottsdale, September 2004: "Event ROI: How to Set Objectives and Demonstrate Results"

Verizon Corporate Marketing Kick-off Meeting, New Orleans, February 13, 2004, "8 Best Practices in B-to-B Direct Marketing Today"

Sudan Seminars, Khartoum, February 23-26, 2004, "ROI Marketing"

DMB (Direct Marketing to Business Conference), Orlando, March 22, 2004, "Fundamentals of B-to-B Direct Marketing"

DMA (Direct Marketing Association Annual Convention), Orlando, October 14, 2003, "21 Proven B-to-B Lead Generation, Management and Fulfillment Techniques"

B-to-B Marketing Conference, Tucson, September 8, 2003, "Quantity AND Quality: How to Ace Your Trade Show Lead Program"

DMD (Direct Marketing Days), New York, June 2, 2003, "B-to-B Lead Generation: How to Generate, Qualify and Convert More Leads Than Ever Before" "B-to-B Data Moves to the Next Level: Co-operative Databases Enhance Targeting and Lift Response"

Kansas City Direct Marketing Days, Kansas City, March 5, 2003. "The Direct Marketing Personality"

Abacus Direct's New Client Orientation, Denver, February 6, 2003. "Eight Ways to Get More Value for your Marketing Dollar"

IBM Software Group's eBusiness University,Orlando, January 22, 2003. "Best Practices in B-to-B Marketing Today"

B-to-B Marketing Conference, Phoenix, September 20, 2002. "Using Alternate Channels to Generate Better Leads"

NCDM Conference, Philadelphia, July 23, 2002. "Using Your Multi-channel B-to-B Data to Make Better Marketing Decisions"

DMD (Direct Marketing Days), New York, June 18, 2002. "21 Proven B-to-B Lead Generation, Management & Fulfillment Techniques"

MD Seminarios y Eventos, Lima, Peru, May 15-16, 2002. "How to Make Your Direct Mail Sing!" "Business-to-Business Direct Marketing Boot Camp"

NEDMA (New England Direct Marketing Association), Boston, May 6, 2002. "B2B Lead Management: How to Qualify and Convert More Leads than Ever Before"

DMB (Direct Marketing to Business Conference), Orlando, March 25, 2002. "Lead Generation Boot Camp"

DMA (Direct Marketing Association Annual Convention), Chicago, October 31, 2001. "Creative for Mobile Commerce: Determining What Really Works"

DMB (Direct Marketing to Business Conference), Philadelphia, September 12, 2001. "50 ideas in 50 Minutes: Lead Generation"

VT NH Direct Marketing Group, Burlington, VT, June 13-15, 2001. "Building a B-to-B Internet Strategy in Five Easy Lessons."

DMD 36th Annual Conference & Expo, New York, May 21-24, 2001. "10 Proven Techniques for Increasing Catalog Response Rates On and Off the Web"

NCDM Conference, Chicago, July 31, 2001. "Business-to-Business Database Marketing: Best Practices from the Field"

Killer Email Marketing Tactics Conference, San Francisco, March 21, 2001. "The Whole is Greater Than the Sum of its Parts: Integrate or Disintegrate"

DMB (Direct Marketing to Business Conference), San Francisco, March 16, 2001. "50 Ideas in 50 Minutes: Lead Generation"

CatalogTECH 2001 Conference, New York, March 12, 2001. "Impulse Selling on the Web" "Internet Marketing on the Cheap"

Net.Marketing Conference, Seattle, February 27, 2001. "Affiliate Marketing for B2B" "B2B Alliances: Finding the Right Partners to Grow Your Business"

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