White Papers
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The State of B-to-B Prospecting Data Accuracy
13 Thorny Data Problems that Vex B-to-B Marketers, and How to Solve Them
A Deep Dive into B-to-B Prospecting Databases: How Seven Data Suppliers Compare
B-to-B Technology Industry Prospecting Databases: A Comparative Analysis of Nine Data Suppliers
Templates for Successful Trade Show Marketing
B-to-B Customer Retention: Seven Key Strategies for Keeping Your Customers
Our Data is a Mess! How to Clean Up Your Marketing Database
Outsourcing Your Marketing Database: A “Request for Information” is the First Step
Direct Mail Essentials: How to Improve Your Response and Generate More Business
B-to-B Response Databases: A Comparative Analysis
New Developments in B-to-B Loyalty Marketing (produced for Badgeville)
A Buyer’s Guide for B2B List Acquisition (produced for Leadspace)
Online Sources of B-to-B Data: A Comparative Analysis, 2010 Edition
Online Sources of B-to-B Data: A Comparative Analysis
5 Marketing Must-Haves for Today’s Small and Mid-Size Business
Enhancing Your B-to-B Database with Data Append
Keep It Clean: Address Standardization Data Maintenance for Business Marketers
15 Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them
What B-to-B Marketers are REALLY Doing With Their Databases