White Papers

Business-to-Business Database Marketing

Please download any pdf that interests you:

Online Sources of B-to-B Data: A Comparative Analysis (January 2009)

What B-to-B Marketers are REALLY Doing With Their Databases (October 2007)

Enhancing Your B-to-B Database with Data Append (January 2007)

15 Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them (January 2007)

Outsourcing Your Marketing Database: A "Request for Information" is the First Step (March 2006)

Keep It Clean: Address Standardization Data Maintenance for Business Marketers (February 2006)

Our Data is a Mess! How to Clean Up Your Marketing Database (October 2005)

	Direct Mail Essentials: How to Improve Your Response and Generate More Business (produced for Allegra Print & Imaging)
	Templates for Successful Trade Show Marketing (produced by MarketingProfs.com)
	B-to-B Customer Retention: Seven Key Strategies for Keeping Your Customers (sponsored by Penton Custom Media)

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