My consulting practice, eMarketing Strategy, assists start-up and established companies in building their customer acquisition and retention strategies. Through a combination of lead generation, business-to-business marketing, and database marketing solutions, I help you:
- identify the best target market segments,
- develop the right marketing programs,
- attract and retain profitable customers, and
- put in place the processes and people you need to have a productive and cost-effective marketing team.
Announcing Maximizing Lead Generation: The Complete Guide for B2B Marketers, my newest book. Please click here for a complete table of contents and a free sample chapter. Order it here from Amazon.